Since we launched Fingerprint Strategies we have had a consistent flow of questions from individual real estate agents asking us how this applies to their business. It seems as if many of you are finding that no matter how hard you work you get caught in the trap of lots of people looking but very few deals. Nothing surprising there, as the vast majority of what we have all been trained to do is targeted towards Traditionals who aren't buying, rather than NEOs who are.
This can be really eye opening once you come to see the world through the filter of NEO vs. Traditional and know that they view the world completely differently and respond to different things. I have had this conversation over and over again with people inside the industry over the last few months and time and again it is like a light finally goes on for them. The fishing analogy that you can't catch salmon by fishing in a trout pond seems to nail it for many.
88% of the people who plan to buy a home in 2010 are NEOs
So, rather than try and talk to every real estate agent who doesn't want to slide into oblivion one by one, we have put together a comprehensive training program on who NEOs are, why they will dominate real estate over the coming years and the skills you need to learn in order to attract them to your business.This is now available under a new venture called the Advanced Marketing Institute. If you are a real estate agent of any shape, form or color and you want to have a business that thrives rather than just struggles to survive, I urge you to go an take a look at it immediately. (Click Here)
Chris
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment