Some things really are so perfect that they can say more with images than a million words. This video from New Zealand Tourism embodies virtually every element of a perfect campaign that will appeal to NEOs. Note that in place of the usual travel standards of relaxation and luxury, it embodies a sense of discovery, simplicity and authenticity - all strong NEO appeals. There are no offers, but you are left wanting to learn more (with a URL to find it from) and a strange desire to jump on the first plane to Auckland!
NEOBLOGGER
No comments:
Post a Comment