The purpose of this blog is to challenge you to think about how you see the world and what is causing the things you read about every day. I am going to be unashamedly biased, as I want you to stop seeing the world in “on average.” To an enquiring mind the average information usually tells you absolutely nothing. If I am 220 lbs. and you are 180, on average we are 200.lbs – That doesn’t make me any slimmer!
In addition I want to help you see what is really going on in the world around you. Rarely is it any of the “new trends” that the media love to focus upon. Hopefully you know that if two friends of a journalist buy a packet of Marlboro Lights, it is less than 48 hours before this is identified as “people taking up smoking to deal with stress” story hits the headlines. Its not true, it isn’t backed up by any proof, it is just the flotsam and jetsam that passes for social commentary in a lot of our media and instantly forgotten when those same two friends join 24 hour Fitness the following week!
My goal is to give you a perspective upon what the world looks like when you aren’t looking at the average numbers, when you start to look for nuances so you can see things in a different light. Having spent the best part of the year understanding the research that Ross Honeywill of the Social Intelligence Lab in Australia has put together I have to tell you I have changed. It’s not just that I feel more educated, I actually feel vindicated. That the way I have always had a gut feeling about the world has suddenly been scientifically proven. I intend in this blog to shine a light on the impact of NEOs on all elements of society. We will look at business, politics, current events, finance, sport and anything else that comes up. I intend to give you a slant on things as if every one of us doesn’t think, act and do exactly the same.
I’m not average, you probably aren’t either!
The group that we have identified as NEOs is not just those with the highest propensity to spend money and are motivated by a whole lot more than most media and marketers understand. They are also more than just the people that will dominate the real estate market for the next 5 years. Significantly, they are politically and socially active, from every generation and are ever more important in society. They are leading the changes in every area of our life and hardly anyone recognizes it. Keep reading this blog and you will.
It doesn’t matter when you were born, that tells us nothing about you other than your age, everything beyond that is an assumption based upon labels others have created. Think about it for a second. Do all baby boomers play golf, complain about health care and want to sell their house and move into a condo? Plenty do, millions don’t. Are all 20 year olds the same – of course not! Some of them are having the asses shot at in the Army while others are snowboarding and drinking their body weight in beer every night – what really does age have to do with it?
We are interested in what you do and why you do it!
So if you are interested in seeing the world through a completely new filter then I encourage you to click on your bookmarks and add this blog. If you don’t know how to do this I think we can safely assume you are not a NEO!
I will do my part and keep it updated with thought provoking posts. All you have to do is come back and read it (and tell everyone else you know to do so as well!).
Come back soon and we will start exploring how 24% of the population is flying under the radar and influencing everything.
NEO Blogger
1 comment:
Being lucky enough to speak to Chris and Brian for a few hours has changed the way I look at my Client base and made big differences in both my client attraction techniques and my client retention. Thanks guys. Sam Iannetta Master Trainer and Founder of Functional Fitness, Boulder CO
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